Profile

AWARD WINNING GRAPHIC DESIGNER DUBLIN, IRELAND

I’m Laura Macaulay, I established navigatebydesign as
an award winning independent Graphic Design and branding business from Dublin, Ireland, in 2008.

I set up my own Freelance Graphic Design business so that I could offer my clients the same high end design service as a bigger agency, but with a truly collaborative approach between client and designer; delivering clear and consistent communications across all materials.

“Whether you have worked with a Graphic Designer before, or this is a totally new process for you, I can guide you through all the stages needed for a great end result. I strive to make the design process as enjoyable as possible whilst taking your objectives seriously”

I have worked in the Graphic Design industry for 20+ years and I enjoy bringing this varied design experience to my clients and learning all about their business background and goals. It’s very rewarding when a design proposal can help to change the conversation from ‘why should we do this?’ to ‘how can we do this?’ Design can be a powerful tool in helping to get your product or service in front of your audience, so let’s leverage it together from the start.

To find out more about how I can help bring your branding to life, drop me a line and let’s start the conversation.

Profile shot of Laura macaulay Art Director at navigatebydesign

AWARDS:l

  • Irish Enterprise Awards with EU Business: Best Freelance Brand Identity & Graphic Designer, 2023

  • Grad Ireland Award: Best Grad Recruitment Campaign Deloitte, 2011

  • Institute of Designers Ireland (IDI): Commended Award for Indulge Brand Identity, 2008

  • Irish Print Award (IPA): National Lottery Interim Guidelines, 2008

FEATURES:l

  • Specsavers Flagship Store: Group Photography Permanent Exhibition, 2022

  • Packaging of the World: Dunnes Stores Icecream Design, 2012

  • Packaging of the World: Dunnes Stores Soup Design, 2012

  • Print & Design Now! Group Exhibition at SW1 Gallery, London, 2011

  • IDI Best of Irish Design Handbook, Indulge Brand Identity, 2008

QUALIFICATIONS:l

  • First Class BDes Hons Degree in Visual Communications, National College of Art and Design, Dublin, Ireland, 2004

  • Distinction Advance Business Programme Certificate in Small & Medium Enterprise in Sales & Marketing, Griffith College, Dublin, Ireland, 2013

KEY AREAS OF EXPERTISE:

  • Logo Design, Brand Identity, Brand Refresh, Brand
    Roll-out, Brand Guidelines

  • Marketing Literature, Annual & Strategic Reports, Brochures, Sales Materials

  • Web Banners, Social Media Campaigns, E-flyers, Interactive Pdfs

  • Packaging Design and Production, Line Extensions

  • In-store Promotions, Point-of-sale, Exhibition Materials

CLIENTS I’VE WORKED WITH

“It was a great experience working with Laura on the Hotline.ie Annual report. I was impressed with her ability to balance strategic issues with creative and practical considerations, particularly within tight deadlines. I appreciated Laura’s positive and focused demeanor. She was instrumental in enhancing the visual impact of the report and I hope we have the opportunity to work together again “

Ana Niclescu, CEO, Hotline.ie

“RCSI had a requirement for specialist Graphic Designer as we transitioned to our new identity. Laura added great value to our college by supporting us through this time. Her experience, expertise and positive helpful approach ensured top quality work delivered on time, every time. It was a pleasure to work with Laura and I would highly recommend her to anyone else seeking an expert Designer“

Paul Hurley, Marketing Manager, Royal College of Surgeons

“Laura quickly made herself an indispensable part of the Nordic creative team at Specsavers. Working on a range of projects from conceptual campaigns to quick turn around production jobs. With a great eye for detail and consistency and the ability to always keep smiling despite the relentless pressure, Laura makes a fantastic addition to any team“

Paul Smith, Creative Head, Specsavers

Let’s Work Together

If you feel your branding or design could work harder for your business,
why not schedule a consultation with navigatebydesign.

Fill out the quick contact form below and let’s start the conversation.