Guest Speaker for ‘Outstanding by Design’

Guest speaker

On the 10th of May, Designers and food producers
gathered in the lovely surroundings of the Highbanks
Orchard in Kilkenny, for the 2014 Biabeag workshop.

navigatebydesign were honored to be asked to be a guest speaker and present
our design work for Katu Honey, as part of an Industry design event
‘Outstanding by Design’.

Over the course of the day, attendees from all corners of the food
industry heard case studies from 7 Irish graphic and packaging designers,
sharing their stories on how great design work lead to better sales.

Big thanks to Keith from Bia Beag, who organised the entire event and hosted
the speakers, peppering the talk with his thoughts and insights on the
presentations. A highlight of the day was hearing Giles Calver who wrote the
book on ‘What is packaging design?’

We were treated to a healthy organic lunch in the the eccentric location of a
swimming pool (that’s not a typo!) with homegrown produce from the owners.

The talks were followed by a workshop with the designers whereby food
producers could have a one-to-one branding advice session and receive a
branding book for Bord bia to take home with their learnings.

For more information, and to see the talks, here’s a link to keith’s site: