Dunnes Stores Soups

Leading Irish retailer Dunnes Stores needed a new design for their soup packaging. The objective was to create a strong individual design with instant shelf appeal to rival the brand leaders.


We wanted to emphasise wholesome, tasty and quality ingredients throughout the range whilst also conveying familiar comfort.

We worked with Dunnes Stores to bring added value through an idea-led design philosophy. The chosen theme is playfully crafted using a suite of hand drawn illustrations of fresh ingredients set against a muted hessian background. It was key that this product offering would appeal to families as a quick and easy staple on their shopping lists and also attract a wider on-the-go market. The designs are featured on Packaging of the World

The new designs exceeded expectations by outselling the old range two-to-one.Over 20,000 units sold the first week and the sales are continuing to grow.

Click here to read our client testimonial on this project.


*Whilst Freelancing for Link Design (Now Equator Design)

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