Hotline Annual Report

navigatebydesign were delighted to be asked again this year to work with to create a new and unique visual concept for their 2016 Annual Report.

ISPAI on behalf of required a totally new look for their 2016 report which would be clean, contemporary and very distinctive.

Design Rational

Following detailed discussions with our client, we created a totally bespoke illustration around the theme of ‘channels’. This was prompted from discussions during the briefing stage about the channels through which the report data is recorded across the hotline network. Each channel is represented in an illustrated time line within a ‘pulse’ line suggesting progressive change.

We maximised the use of white space and printed the report in a landscape format to differenciate it from the previous years annual report. We printed the annual report with a matte laminate on the cover for increased durability and a more premium finish quality.

The branding for the 2016 annual report carried through all the communications and helped to promote the official event launch e-invite design and promotional twitter items in the run-up to the event.

Concept / Infographics / Print / Corporate Literature / Annual Report / Launch Material


This is a unique website which will require a more modern browser to work!

Please upgrade today!