Persil Small and Mighty POS

navigatebydesign were asked to design a new campaign concept for Persil Small & Mighty to promote their new 'Stain Eraser Ball'.


Design Rational

The selected concept highlights how the product can make the consumers life easier. ‘Lighten your load’ is a play on the stain eraser ball and laundry basket represented as a hot air balloon.
We tied this into a competition give-away for a ‘Dirty weekend’. The concept was applied to Bulk Ends, Security Shrouds, Gondola Ends, Power Isles, Digital screens and in-store demonstrations.


*Whilst freelancing for Verve Design

Concept design / Point of Sale / Instore Experience / Activations

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