navigatebydesign were asked to design a new campaign concept for Persil Small & Mighty to promote their new 'Stain Eraser Ball'.
Design Rational
The selected concept highlights how the product can make the consumers life easier. ‘Lighten your load’ is a play on the stain eraser ball and laundry basket represented as a hot air balloon.
We tied this into a competition give-away for a ‘Dirty weekend’. The concept was applied to Bulk Ends, Security Shrouds, Gondola Ends, Power Isles, Digital screens and in-store demonstrations.
*Whilst freelancing for Verve Design
Concept design / Point of Sale / Instore Experience / Activations
