Specsavers Summer Nordic Campaign

navigatebydesign were asked to develop a strong summer sales concept for Specsavers (Louis Nielsen) in the Nordic countries.

Design Rational

A strong summer sales concept was needed to cut through the busy sale period in a very competitive Nordic marketplace. The concept needed to clearly signal good value with the ‘2for1’ offer on frames from Specsavers.

navigatebydesign developed a summer themed concept using the ‘2for1’ frames positioned on deckchairs on a beach, in-keeping with the entertaining and engaging approach of Specsavers advertising. This allowed a clear space for a strong call to action and value proposition. navigatebydesign in collaboration with Specsavers art-directed the photoshoot, customising the offer to the frames on promotion. It was the primary summer sales campaign for Specsavers in Denmark across both offline and online media, and was also displayed on point of sale in the shops across Denmark.

navigatebydesign continue to work with Specsavers, supporting the internal design and marketing teams with their campaigns throughout the year.

Click here to read a testimonial from Specsavers


Art Direction / Concept / Point of sale / Advertising / Digital / Promotion

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