Katu Honey Packaging
PACKAGING DESIGN | ILLUSTRATION | PRODUCTION
Katu Honey is a social enterprise based in Kampala, Uganda. It focuses on poverty reduction by providing training young disabled women so they can learn about bee keeping as a business, allowing them to be more self sufficient.
navigatebydesign were asked to rebrand the honey packaging so that it would suit both European and National markets. It needed to feel more premium and sustainable and convey the unique provenance.
We carried out consumer profiling and found that the target demographic appreciated good quality and organic produce, they were aware of environmental and social issues and were interested in the real story behind the product.
With this in mind, we chose the theme of ’empowering women’ and navigatebydesign created a bespoke and intricate illustration that celebrates the women as positive, strong and beautiful. The bee hive plays on the ‘bee hive hairstyle’ and the intimacy the women have with their own personal bee-hives and relates to the theme of ‘mother earth/mother nature’.
The product has been successfully launched in Africa and is on track to be sold into the European Markets. In 2014 navigatebydesign were invited to speak at a national packaging event by Biabeag called ‘Outstandingbydesign’ on the design process.
A word from our client:
” Coming up with this brand is an experience I am so proud of. I had never been involved in the design process before, however working with navigatebydesign made everything so much simpler, Laura managed to guide the professional process making it seem so easy and look at the label we have at the end of the day! I am so proud of this label, and so much more because everyone that sees it comments on its uniqueness. The Katu Honey label truly stands out”
Susan Kisitu, CEO, Katutundike