Specsavers Nordic Summer Sale


navigatebydesign were asked to create a strong summer sales campaign for Specsavers in the Nordic countries which would feature across all their advertising.

The brief was to to build on the the Specsavers ‘papercraft’ illustration style and to test it and see how it could work within a Summer sale context for the Nordic market.

navigatebydesign developed a summer themed concept using visual elements from a typical Nordic summer. The illustration shows outdoor activities which can be enjoyed whilst wearing Specsavers glasses, such as kayaking, camping and exploring the mountains all integrated into the word ‘SALE’.

The Illustration was animated in-house by the motion design team at Specsavers. The illustration helped as a huge breakthrough to convince global branding to choose the illustrative route and also change the conversation from ‘why we should do this’ to ‘how can we do this’.

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