Collaboratory is the new industry solutions hub from the Technological University Dublin Ireland (TU Dublin). The University has 25,000 students who learn in a practiced based environment and are informed by the latest research.

navigatebydesign had the pleasure to create an entirely new branding system for the hub. Collaboratory focuses on Cyber Security, Internet of Things and Artificial Intelligence, helping to connect students with Industry partners, to solve the problems of today and the future.

We worked on new brand elements and supporting identity system, social graphics (Linkedin, Facebook, Twitter), Powerpoint presentations, report graphics, stationery and sample signage. navigatebydesign also consulted on the website design.

During the briefing stage we further defined our goal with our client; to create a brand which is clear to understand, felt hi-spec and would speak to both academic partners and private sector companies. It was also paramount that it worked well with the existing University branding.

We wanted to avoid the typical iconography associated with Cyber Security and explored a range of possible directions throughout the creative exploration phase. The colour palette and fonts in the final selection were carefully crafted to help reinforce the link with TU Dublin and give clarity to the brand name.