Version 1 Accelerate Advertising
INFORMATION GRAPHICS | POINT OF SALE | ADVERTISING | REPORTING
navigatebydesign were commissioned by Version 1 to create a totally new campaign for their Accelerate Programme as part of their Graduate Recruitment campaign. navigatebdyesign worked alongside the Marketing Managers and Copywriters at Version 1 to develop their new campaign.
In order to appeal to a Graduate market, it was important that the advertising didn’t feel too corporate or clean cut. Version 1 wanted to attract and retain the best talent, so it was important to communicate this opportunity as an exciting and rewarding place to work. This was further backed up by featuring the ‘Great place to work’ badge across all the Graduate communications.
The selected campaign solution features photography of real Graduate employees from Version 1. In conjunction with the client, navigatebydesign selected a chalk inspired font overlayed with a neon light effect background, reminiscent of 1980s pop culture and the future of technology . This enhanced the visual appeal of the campaign and set it apart from the other more ‘conventional’ campaigns.
The artwork was rolled out to Spider stands, posters, factsheets, digital display adverts, videos and brochures. These were used across trade shows and national graduate events to help promote the campaign.
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