I’m Laura Macaulay, I established navigatebydesign as an award winning independent freelance graphic design business from Dublin, Ireland, back in 2008.

I set up my own design business so that I could offer my clients the same high end design service as a bigger agency, but with a truly collaborative approach between client and designer; delivering clear and consistent communications across all materials. This year navigatebydesign was very pleased to be awarded ‘Best Freelance Brand Identity & Graphic Designer’ by the Irish Enterprise Awards as part of EU Business news 2023.

I have worked in the design industry for 18+ years and I enjoy bringing this varied design experience to my clients and learning all about their business background and goals. It’s very rewarding when a creative proposal can help to change the conversation from ‘why should we do this?’ to ‘how can we do this?’

Design can be a powerful tool in helping to get your product or service in front of your audience, so let’s leverage it together from the start. Whether you have worked with designers before, or this is a totally new process for you, I can guide you through all the stages needed for a great end result. I strive to make the design process as enjoyable as possible whilst taking your objectives seriously. To find out more about how I can help bring your branding to life, drop me a line and let’s start the conversation.


  • Irish Enterprise Awards, EU Business: Best Freelance
    Identity & Graphic Designer, 2023
  • Grad Ireland Award: Best Graduate recruitment campaign for
    Deloitte, 2011
  • IDI Commended Award: Indulge Brand Identity also featured
    in ‘Best of Irish Design’ Handbook, 2008
  • Irish Print Award: National Lottery Interim Guidelines, 2008