Packaging
I HELP BRANDS OF ALL SIZES COMMUNICATE THEIR UNIQUE BRAND STORY
Each day, we are presented with countless opportunities to make brand choices, and packaging design plays a significant factor in influencing our purchasing decisions.
With extensive experience in the food and consumer goods industry, I’m passionate about helping brands of all sizes communicate their unique identity through beautiful and effective packaging design. I’ve worked with household names such as Kerryfoods, Unilever and Dunnes stores as well as many start up businesses.
Whether you are looking for a line extension, a totally new offering or a repositioning for an emerging market, I can bring added value to your packaging design, helping to make it more attractive to your consumers.
Consumers want to know the story behind your product and what it is that makes you different from your competitors. I can help you tease out your brand story – It should encompass your companies ambitions, personality, your values and beliefs. For consumables, I dial up on those all important ‘taste cues’ through strategic visual imagery, typography and colour prompts. This will help you to connect with your consumer, make your product more memorable and bring your brand to life.
“My idea-led approach helps to elevate products from concept to shelf, allowing businesses more confidence when marketing their product to consumers, investors and buyers.”
As part of the design process I can create photorealistic 2D and 3D renders of your packaging designs, exploring different packaging formats and materials, along with my recommendations, so that you see a representation of how your packaging can look before deciding on your preferred creative route. I work to best practice industry standards ensuring that your final artwork is produced according to specifications agreed with the printers and manufactures.
When you passionately believe in your packaging, you can confidently go to market knowing that your that product looks like a brand leader.
To find out more about these services, and how I can help bring your packaging to life, drop me a line and let’s start the conversation.
What’s included?
My most popular PACKAGING REQUESTS INCLUDE THE FOLLOWING:
- Briefing & Brief Back
- Analysis of Competitors
- Identity Strategy, Visual Style,
Key Messages & Positioning - Packaging Concepts & Development
- Refinements
- In-situ on Shelf Brand Positioning
- 2D and 3D Photo Renders
- Artworking & Keylines
If you need something that’s
not listed above, please
enquire directly.