HSE Healthy Ireland Report

IMAGERY | ICONOGRAPHY | TYPOGRAPHY

navigatebydesign were commissioned on behalf of the RCSI Hospitals Group and the Health Service Executive (HSE) to design their report ‘2016 Healthy Ireland Implementation Plan’.

The RCSI Hospitals Group needed a fresh and attractive design for their Implementation plan brochure design which would appeal to a broad demographic of Irish society. Following a detailed briefing session with the client we chose to feature the image of a natural looking model on the cover creating a heart symbol over her face to show a ‘personal journey to wellness’.

report cover showing a women smiling with her hands making a heart symbol

The design also incorporated a prominent use of the Healthy Ireland brand green to visually link the reports across the Healthy Ireland network. The report features custom infographics and full page ‘hero’ imagery to help pace the document and make it more visually engaging.

Cover slide with the RCSI Hospitals logo and a women smiling making a heart shape with her hands

Healthy Ireland was launched by the government in March 2013 with the mission “A healthy Ireland where everyone can enjoy physical & mental health & wellbeing to their full potential.”

The report was launched on the 11th of November 2016 by The Minister for Health Promotion, Marcella Corcoran Kennedy TD.

Sample double page spread design showing a father cuddling his daughter and text on the opposite page
The launch of the report with several people holding the report design
Healthy Ireland contents page design from the implementation plan report
Spread from the report showing a group of people clasping their hands together
A spread showing multiple images from the Healthy Ireland initiatives

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