The Challenge

navigatebydesign were commissioned once again to design & develop a new annual campaign for our client the Irish Internet Hotline (IIH) – Ireland’s national centre for reporting illegal online content.

The goal was clear – create a visual theme that not only echoed the IIH’s overarching strategy but also resonated with a younger demographic.

Through collaborative brainstorming with the IIH, we decided on the theme of ‘Building a safer Digital future’. This theme encapsulates the relentless effort of the IIH in navigating the challenging and ever-changing digital environment.

A key addition to this year’s campaign was a dedicated section, “The People Behind Hotline.ie,” shining a spotlight on the important work of the analysts who are at the forefront of combating illegal online content.

Design Solution

To connect with our target audience of Millennials and Gen Z, the campaign’s visuals needed to strike a balance.

navigatebydesign developed a bold and engaging illustration style that blends the serious authority of the IIH with an approachable, lighthearted touch. This unique aesthetic ensured the message was both impactful and relatable to younger users.

The illustration features an emoji-style face, reminiscent of the iconic ‘comedy and tragedy’ theatre mask, but applied to modern technology and thus showing both the positive effects and the dark side of the internet. The face is flipped from that of the traditional mask, instead going from the negative to the positive, which highlights the positive work IIH does.

A similar illustrative theme was carried throughout the report and across the divider pages, bringing continuity and visual variation to the report.

A word from our client:

“Congratulations Laura, the report turned out amazing! The entire team is extremely happy we thank you for all the hard work you’ve put into it!“

Jessica Rea – Senior EA, Irish Internet Hotline

“Laura has been our go-to Graphic Designer at the Irish Internet Hotline for years, consistently delivering exceptional work on our Annual Reports and other projects. Her creativity, attention to detail, and professionalism are unmatched. The visuals she has created for us have perfectly blended a sharp professional look with an inviting feel, all while maintaining a respect to the heavy and serious topics we deal with. We highly recommend her for any design project”

Airt Carey, Senior EA, Irish Internet Hotline

The Annual report and Strategic Plan, which was also designed by navigatebydesign were offically launched in July in the Eir Headquarters by
The Minister for Justice, Jim O’Callaghan. He emphasised the ever-evolving landscape of online safety and the Irish government’s commitment to tackling harmful digital content.

The campaign was supported by a digital campaign including header designs, motion and static social posts, website graphics, and a digital report enhanced with digital bookmarks.

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